r.a.t.
client
susso emmanuele
susso emmanuele
year
2020
2020
role
graphic designer, art director
graphic designer, art director
rebrand
info—description
r.a.t. is a cleaning company based in latina, italy. it offers many services like sanification, sanitization, derattization and specific treatments for floor cleaning. the company has also shop that sells cleaning tools and products.
the 2019 company rebrand aimed to refresh the brand with a simple and clean identity to attract new customers and position the company on a higher professional tier.
r.a.t. is a cleaning company based in latina, italy. it offers many services like sanification, sanitization, derattization and specific treatments for floor cleaning. the company has also shop that sells cleaning tools and products.
the 2019 company rebrand aimed to refresh the brand with a simple and clean identity to attract new customers and position the company on a higher professional tier.
the geometric logo is build by combining essential shapes, which, together, remind of the company name itself
insights
the colour palette has colours associated with cleaning, as blue, light blue and white. the red accent catches attention and reminds of the company’s shop characteristics red door
the colour palette has colours associated with cleaning, as blue, light blue and white. the red accent catches attention and reminds of the company’s shop characteristics red door
