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form follows growth

client

ual, camberwell college of arts
year

2020

role

graphic designer, art director, researcher, 3d designer, video editor


magcd final project





a design inspired by nature approach generates a variety of outcomes

info—description

a multidisciplinary exhibition, presented through a vr video, is the result of my attempts to identify the experiential language, and visual communication, of a design inspired by nature paradigm, by applying the holistic approach of material ecology within graphic design.

the body of works presented demonstrates that there isn’t a single common visual language. the aethetics of nature, natural processed and forms are the main inspirations from nature I used for the artworks presented as the exhibition content.

the body of aiming to get a valuable experience by enhancing the affordances of different media, presented the whole body of works, and the research abstract, on a website as the main medium to share the project to a wide audience.